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Underwriting on KZSU

Thank you for your interest in supporting programming on KZSU, the non-commercial radio station at Stanford University. As a non-commercial, non-profit college station, KZSU is funded by many different sources. These include Stanford alumni, students, community members, and businesses.

You can help support KZSU with an underwriting pledge of money or goods. As a thank you, we make on-air announcements about your company and its generous donation. As with all other forms of donation to KZSU, your underwriting pledge is tax-deductable.

Underwriting Guide

[View our Underwriting Guide]

What You are Supporting

KZSU is a free-form college station run by students and community members. Our diverse programming reaches a large audience with a potential listenership of millions. Our signal at 90.1 FM broadcasts from San Jose to the San Francisco airport, east to Berkeley, Hayward and Fremont, and into parts of San Francisco on a clear day.

In addition to our FM signal, KZSU broadcasts up to three channels of online streams, which reach listeners across the world.

How it Works

Typically, businesses will either underwrite a specific show on KZSU or provide general underwriting support for the station. The costs to underwrite specific news, sports, public affairs, and music programs may vary. For current underwriting rates, email underwriting@kzsu.stanford.edu.

Typically, underwriting contracts are re-evaluated on a quarterly basis: the beginning of October, January, April, and July (consistent with the Stanford class schedule). Shorter and longer-term contracts are also available.

An Example

In an underwriting announcement, we can include the business name, the service it provides, and its location, phone number, and hours of operation. We cannot include an "incentive to buy", which means no superlatives or calls to action. The intent is to convey only factual information, as demonstrated by this actual underwriting announcement:

We'd like to thank The Sundance Channel for its support of KZSU programming. The Sundance Channel is a new, 24-hour, commercial-free cable TV channel that features independent films including American and foreign features, documentaries, shorts, animation, and experimental cinema.

The Sundance Channel is now available from Cable Co-Op on channel 61 in Atherton, East Palo Alto, Menlo Park, and Palo Alto. Cable Co-Op's phone number is (650) 856-8181. The Sundance Channel is affiliated with the Sundance Film Festival and airs many films that have premiered at that annual festival, held in Park City, Utah. Thanks again to The Sundance Film Channel for supporting the programs on KZSU, Stanford.

Contact Us

You can reach the KZSU underwriting department at underwriting@kzsu.stanford.edu.

Please provide a description of your business, hours of operation, email address, website, and phone number. Consult our current program schedule if you want to specify your preferences for airtime. Some hours may already be underwritten, so all hours will be confirmed before final scheduling.